Last updated July 24, 2014

Welcome to SHiFT!

In order to make the experience as entertaining—and transparent—as possible, we have adopted the Privacy Policy (“Policy”) below. Because the use of SHiFT, its related sites and services (collectively, “SHiFT”) first requires acceptance of the below Policy, please take a moment to familiarize yourself with them.

SHiFT is designed to foster a relationship between SHiFT members (“Members”) and Gearbox entertainment. Ideally, the relationship between our content and our community will grow stronger and more robust as SHiFT matures. To help facilitate this process, information is exchanged between Members, their equipment and SHiFT. We respect that Members are trusting us with their information. We’re committed to being reasonable custodians of information–individual, personal or otherwise–obtained from Members. The types of information we collect are detailed below. SHiFT is a service for videogames accessible through a website. The SHiFT service itself does not track Members through the use of “cookies” or collect personal information. Websites use cookies and are capable of tracking Members unless the Members block cookies and turn on the Do Not Track option.

Obviously, use of SHiFT is voluntary. This includes any channels provided for interacting with other Members. Some Members like to run with the pack, while some don’t; neither preference is wrong. If you are uncertain about sharing data at all, please forego use of SHiFT entirely until you achieve the level of comfort you need. We have no desire to make the experience awkward or difficult.

Please don’t be bashful with your constructive compliments and criticisms—both are welcome. If you have any thoughts or ideas about where things are/aren’t working well, we want to know that. You can reach out to us directly to share your ideas at

To foster the Member community, we intend to convey—and support—various promotions through SHiFT via emails to Members. We’re determined to keep this from becoming annoying; if we’re failing, please let us know. Members who wish to do so, may use the “unsubscribe from this list” or “update subscription preferences” links located at the bottom of any email you receive from SHiFT; or you can delete your account to stop such communications.

All Members must be over the age of 13 to use SHiFT, and at least 18 years of age to access some games in SHiFT. SHiFT does not intentionally collect personal information from children under the age of 13, and any such information will be deleted upon discovery.

To fully enjoy the services available through SHiFT, Members should create an individual account, and must respect the rights of others throughout their use. Like a bad roommate, Members who detract from SHiFT will be promptly evicted from the SHiFT community. No Member is entitled to use of SHiFT or its content at the expense of other Members.
Links to other websites are provided for Member convenience and information; those links have their own terms, conditions, and privacy policies. Members may also be bound by the separate terms of their respective software, products, platforms, hardware and equipment. We recommend that you carefully review all such terms.
Members understand and agree that SHiFT is provided “AS-IS” and without warranties or duties of any kind.
Again, the official Policy is below…game on!


Gearbox Software, LLC, a United States company, its partners and affiliates (collectively “Gearbox”), respects the privacy rights of those who access and use its services and is committed to protecting the information collected through its online products, services, and websites accessed through any internet-capable hardware platform including gaming consoles, personal computers, mobile computers, or smart phones, or in-game applications or any software platform including third-party hosts (collectively the “Online Services”). We have adopted this Privacy Policy to explain how we collect, store, disclose, transfer, protect, and otherwise use the information collected in connection with our Online Services (the “Privacy Policy”).


This Privacy Policy will explain:

• The scope of this Privacy Policy
• Information Gearbox collects
• Gameplay information Gearbox collects
• The limitations, if any, resulting from you not wanting to share personal information
• How we use cookies, track IP Addresses, or use other passive means to collect information
• How we use information we collect
• How we share information we collect
• What choices you have with regard to the use of your personal information
• Links to other parties
• Children’s privacy
• How we protect your information
• Your California Privacy Rights
• Where information is stored
• How to contact us


This Privacy Policy applies to personal information collected on

Please note that this Privacy Policy applies only to information submitted and collected online through the SHiFT service, and does not apply to information that may be collected by Gearbox from direct emails from you to individuals at Gearbox, offline, or by third party sites you use to connect to the SHiFT website.
We reserve the right to make changes to this Privacy Policy. If we make a material change to this Privacy Policy, we will notify you here, by email, or by means of a notice on our home page. If necessary, we will provide additional choices regarding such change in these notices. Your acceptance of any revised Privacy Policy is required for your continued use of our products and services.

You may choose to voluntarily provide us with various personal information and non-personal information through your use of the Online Services. We also may use “cookies” and other passive technologies including clear gifs to collect certain non-personal information from you in connection with your use of the Online Services, such as the pages you visit and the features you use. Our cookies are linked to your IP or MAC address.


Personal information identifies you and may be used to contact you online or offline. Gearbox collects personal information from you on a voluntary basis. When you submit personal information to Gearbox, it often takes the form of:

• Registration for Online Services, websites, products, contests, and special events;
• Subscribing to newsletters or alerts;
• Posting in or commenting on our message boards, forums, news blogs, chat rooms, or other Online Services;
• Purchasing products or services through our online stores;
• Using “tell a friend,” “email this page,” or other similar features;
• Requesting technical support;
• Downloading demos, programs, or other software;
• Participating in polls, surveys, and questionnaires; or
• Otherwise through use of our software, including console products, mobile products, and personal computer products, and through the use of our online products or Online Services where personal information is required for use and/or participation.

The types of information collected in connection with the activities listed above can vary depending on Member activity. The collected information may include:

• first and/or last name;
• e-mail address;
• street and/or mailing address and zip code;
• telephone number;
• photographic images, if uploaded by user;
• credit card number, if provided for purchases;
• IP or MAC address;
• game device identifier;
• user/game name; or
• demographic information (age, gender, date of birth), if provided by user in surveys or forums.

In addition, we may collect generalized geographic information about you or your systems, such as your hardware configuration, console ID, software products played, and the systems you have played on. If such information is collected for an activity that also requires personal information, we may combine the information with your personal information. Prize winners may be required to provide additional information for prize fulfillment.

All Members are encouraged to use a generic or creative user/game name, not their real name or email address, as their user name when they sign up for any online activity. User/game names are publicly displayed during online gameplay and can be seen by other players. Any perceived misuse of your email address should be sent to


When you use products or services on internet-capable hardware, Gearbox may receive information regarding your gameplay without any additional notice to you or actions taken by you. Gearbox may receive information such as a console ID, gaming service ID, game achievements, game scores and performance, or other device ID other console/device use information, or other information and statistics regarding your usage of the games. Information about gameplay may be collected while you are offline and transmitted to Gearbox when you next connect to the Internet whether or not you are currently logged into your Internet Connection from your console, handheld, mobile device, computer, or other gaming platform.


Your choice to not submit personal information may limit your ability to participate in some activities, such as sweepstakes or the use of certain Online Services.


Gearbox uses cookies, web beacons, and similar tracking devices for certain Online Services to collect information that is both personal and non-personal. If you choose to provide us with other personal information, it may be linked to the non-personal information stored by these technologies.

• Cookies: A “cookie” is a small bit of record-keeping information that websites often store on a user’s computer. Our cookies do not include people’s names or e-mail addresses; they are typically used to quickly identify a Member’s computer, browser, or device and to “remember” things about prior visits (such as the Member’s use of various features on the service). You can disable cookies or set your browser to alert you when cookies are being sent to your computer; however, disabling cookies may affect your ability to use certain Online Services.
• Web Beacons: A “web beacon” is an electronic image that allows websites to count users who have visited certain pages or viewed certain advertisements.
• Internet Log Files: Gearbox may also keep track of IP addresses used to access its Online Services for various reasons. An IP address is a numerical number that is used by a networked device and will identify your point of connection to the internet. Depending on your network configuration, it may also identify your computer, or other device. A MAC address or other device ID identifies one specific piece of hardware. These identifiers may be tied to your personal information in certain circumstances, such as if you have linked your console user account to Online Service accounts offered by Gearbox.
• Analytic Metrics Tools and Other Technologies: Other information that may be passively collected by Gearbox includes information about your hardware, product use, service use, or website use, including website navigation and game telemetry activity. We also use this information for our internal marketing, service design, technical support, and demographic studies, so we can constantly improve the Online Services we provide you.
• Advertising Service Providers: Some of our Online Services may be supported by advertising provided by Gearbox or various third-party advertising agents, such as ad networks, data exchanges, traffic management service providers and marketing analytics service providers (“Advertising Service Providers”). Such Online Services may place and use cookies, web beacons, and similar technologies to collect information about your device and your use of Online Services. The information such Advertising Service Providers may collect, or we may share with them, includes your device’s type, IP or MAC address or other device ID, browser type, language, operating system and generalized geographic location; the types of pages, content and ads you, or others who are using your device, visited or viewed and the frequency of your visit/viewing; and information regarding your use of or activities in connection with a website or Online Service (e.g., time spent using a mobile application or your purchases). This information may be collected or shared when you use an Online Service, click on a webpage or an advertisement, or launch one of our game or other mobile applications that you have installed, and may be used: (1) to ensure that an Advertising Service Provider is accurately and properly paid for an advertisement it placed on our behalf (e.g., an ad that led you to purchase or download one of our games or other mobile applications); (2) to help prevent you from seeing the same ads over and over again; (3) to help select and display targeted ads or other content on your computer or other device (such as on a website you are viewing or a mobile application you are using) that may be of particular interest to you; (4) to measure and analyze advertising effectiveness and/or traffic in our Online Services and determine the popularity of certain content; and (5) to monitor and analyze the usage of our Online Services, so that we can continually enhance and improve them.
• Third-party Advertisers: Gearbox may work with various third-party advertising agents that use cookies, web beacons, and similar technologies to collect information. Because we cannot ensure access or control over third-party tracking technologies, Members are encouraged to learn more about these vendors, their privacy policies, and the ability to opt out of their tracking programs before disclosing any information. Additional information about individual opt-out programs is currently available on the World Privacy Forum website at In addition to visiting the websites of each of the vendors listed above, Members are invited to visit the Network Advertising Initiative’s website at for more information regarding various opt-out options.


Gearbox honors but does not respond to Do Not Track (DNT) signals. Gearbox uses personal information (as stated above in Information Gearbox Collects) for Gearbox’s own use to identify Members over time during online gaming. Gearbox does not track Members across other websites.
Members may choose to use the DNT option on their electronic devices used to access the Online Services provided by Gearbox. DNT may interfere with some gaming features relating to generalized geographic areas, personalizations on your account, and game play where you might have to re-enter your date of birth each time you login to play a game. Gearbox does not retain date of birth information; it is strictly used for appropriate age access to games.


When you submit information to Gearbox via our Online Services, or information is collected as described in this Privacy Policy, that information is received by Gearbox. Gearbox uses this information to provide you with access to our services, to fulfill product orders, send you promotional materials, and to respond to questions or technical problems. We also use your personal and other information for our internal marketing and generalized geographical studies, so we can constantly improve the products and services we provide you and to better meet your needs.

Your participation in tournaments or other online game events is conditional upon our collection, use, storage, transmission and public display of certain data (such as your scores, rankings, and achievements) generated through your participation.

Members of SHiFT, may enter contests as a perk of their membership and/or use of certain services. Check frequently at for details regarding contests.

We may automatically post certain information, such as your user/game name or ID and gameplay statistics, within the game, on Social Networking Services, on Online Services, or on specialized game websites. As with other gameplay information services, your gameplay, leaderboards, and multiplayer match information may appear nested in our games or third-party webpages via frames or widgets.

We may match and/or combine information collected in connection with various Online Services and display it publicly, including on our websites, in our games, or in multiplayer game lobbies. For example, if you associate your Company website account with a game console account, your in-game achievements may be displayed combining your website account name with your in-game achievements.

Some of our Online Services may allow you to link your account to or from SNS services. Certain membership information may be transferred automatically to Gearbox when you link your Online Service membership with an SNS account. Some SNS services also give you the option to post information about the Online Services to their websites to share with others.

Some of our Online Services offer SNS features and Widgets. These third-party SNS features may set a cookie to enable the Feature to function properly and may collect information about you when you use them, such as your IP or MAC address and which page you are visiting on our site. SNS features and Widgets are either hosted by a third party or hosted directly by our Online Services.

From time to time, Gearbox may employ vendors to perform services on Gearbox’s behalf. These vendors provide internal support to Gearbox by operating some of the services we provide you such as contest entry collection and email services. Although these vendors, not Gearbox, may collect, use, or maintain the information in connection with the Online Services, Gearbox still requires that they adhere to Gearbox’s stated privacy policies and that they not share your personal information with third parties or use the information for their own marketing purposes.


Gearbox may share your personal information with third parties as described in this Privacy Policy related to the Online Services, including customer support, technical support, contest data, newsletters, and email fulfillment. In the event we offer services or promotions where your personal information is separately collected and used according to the privacy policy of a third party, we will inform you of that at the time of collection and you may elect not to participate in the service or promotion. In addition, we may share aggregate information (not personal information) regarding Online Service usage statistics and Members generalized geographical areas with third parties, but this information will not include personal information. These third parties are not always permitted to use such information for their own marketing purposes.

We may share your personal information with third parties in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability, including as required by law enforcement or other government officials. We also may share your personal information with third parties when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, Members, or others who may be harmed or may suffer loss or damage, or when we believe that disclosure is necessary to protect our rights, investigate, or enforce our terms and conditions, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Gearbox.

In addition, your personal information may be disclosed to a potential or actual successor or assign in connection with a proposed or consummated merger, acquisition, reorganization, bankruptcy, or other similar event involving all or a portion of Gearbox, Gearbox’s customer information may be transferred to our successor or assign.


If you do not want to receive certain communications such as newsletters or promotional offers, you may indicate your preference at the time your personal information is requested or later opt-out by using the methods listed below. In addition to the methods below, along with every communication sent to you, Gearbox gives you the opportunity to discontinue receiving future communications on each communication it sends by providing links at the bottom of the email communication.

If for any reason you wish to unsubscribe to Gearbox mailing lists please log in to manage your account or use the “unsubscribe from this list” or “update subscription preferences” links at the bottom of any Gearbox email message. To delete your Gearbox account, sign into your SHiFT account at, click the “Other” link, then click “Delete My Account”. If you do not want your gameplay information to publicly appear via the Gearbox site(s), then you should visit and follow the instructions to opt out of our gameplay information services. Please note that, even if you opt out of participation in SHiFT, your gameplay information may still appear on certain gameplay boards including those hosted by third parties such as console manufacturers (including copies of those boards hosted on SHiFT) and Gearbox will continue to collect and store information regarding your usage of its games for internal purposes.

In addition to the above methods, if you wish to view, delete, or correct the personal information collected about you, you may also send an e-mail to, or write to us (in English, please) at Gearbox Software, 101 E. Park Blvd., Suite 1200, Plano, Texas 75074. Please indicate your country of residence in your correspondence.

Data Retention: We will retain your personal information for as long as your account is active or as needed to provide the relevant services. If you wish to cancel your account or request that we no longer use your personal information to provide you services, please contact us as described herein. If your account is inactive for a period of time, it may be deleted. If information is changed or deleted, we may still retain some of your information in our files to resolve disputes, enforce our Terms of Service agreement, administer our services, comply with technical and legal requirements, and/or other constraints related to the security, integrity, and operation of our Online Services.
In all cases for our Online Services, we will respond to your request for access to update, delete, or correct inaccuracies to your personal information.


You should be aware that while you are using SHiFT you could be directed to other sites that are beyond our control. The fact that we link to a website is not an endorsement, authorization, or representation of our affiliation with that third party. Because we cannot guarantee that the privacy policies of these websites meet our high standards, we recommend reading the privacy policy of the website you link to before you submit any of your personal information.


No one under the age of 13 is invited or eligible to become a user. Gearbox does not knowingly collect personal information from children under 13 years old. If we become aware that a child under 13 has submitted information to Gearbox, we delete this information following its discovery. We encourage parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when using the Internet.


To protect your personal information, Gearbox follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity, and privacy of the information you have provided. Gearbox has security measures in place designed to protect against the loss, misuse, and alteration of the information under our control. Personal information collected by Gearbox is stored in secure operating environments that are not available to the public (e.g., locked rooms). To prevent unauthorized electronic access to personal information, Gearbox maintains information collected online behind a firewall-protected server and uses SSL encryption for accounts and purchases made through our online store. However, no system can be 100% secure and human errors occur, so there is the possibility that there could be unauthorized access to your information.


Since 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If this Privacy Policy states that any personal information may be shared with third parties for their direct marketing purposes, you may send inquiries (in English, please) regarding our disclosure policy to Gearbox Software, LLC, ATTN: Privacy Policy, 101 E. Park Blvd., Suite 1200, Plano, Texas 75074.


All information collected or received by Gearbox in connection with the Online Services is collected in, processed in, or transferred to the United States of America. While your information is in another jurisdiction, it may be accessed by the courts, law enforcement, and national security authorities pursuant to the laws of those jurisdictions. Backup data, matchmaking data, and administrative data may also be stored on media or servers located in the United States of America.


For all questions or complaints about this Privacy Policy, contact our Privacy Policy Administrator via email (in English, please) at; or, by regular mail at Gearbox Software, LLC, ATTN: Privacy Policy, 101 E. Park Blvd., Suite 1200, Plano, Texas 75074. If you are a Gearbox Online Services user located in the European Union, please indicate that in your email or letter.

All rights reserved.