Some people are convinced that it’s fake and the whole “Star Wars promotes white genocide, we are super racist” thing is a marketing ploy.
I don’t know, but I honestly wouldn’t be surprised. Mad Max got so much free publicity and got everyone talking about something that most likely would have been ignored all because some super misongynst guy wrote an angry blog post that went viral.
Not only is it free publicity, it creates a narrative where Star Wars is the good guy, no one wants articles appearing decrying a movie as racist/sexist/homophobic/whatever, but if this happens then no-one writes that stuff, instead they praise it (and if people do write negative things about it in relation to the issues they get ignored or even attacked, See: anyone who wrote that Mad Max wasn’t feminist).
I’m not saying this is definetly a condpiricy, but I wouldn’t be surprised if Disney did everything in there power to make sure The Force Awakens releases as smoothly as possible.