Poor graphic design and I-wish-it-were-Borderlands3 are the two things that are keeping my friends from purchasing Battleborn.
There’s nothing that can be done about it not having the pure PvE emphasis that they want–they’ll just have to wait for BL3, and hope it has no PvP whatsoever.
If Battleborn had Overwatch’s much cleaner graphics, I’m pretty sure I could convince them to pick up Battleborn, which currently looks like somebody grabbed buckets of watercolors and chucked them at a wall. There’s a reason Pixar has a stellar reputation for animation quality, and that’s why the Overwatch team copied the Pixar style.
Personally, since Overwatch doesn’t have any PvE elements, I won’t be buying it. Battleborn…I just wish it had good graphics instead of its epilepsy-inducing-watercolor-mess 
I’m sure there are some who like the Battleborn art style, and that’s great, but the players I know can’t stand it. They would prefer to be able to see what’s going on, especially as melee characters, and not have to learn to filter out an ocean of exploding watercolors just to see the game they’re playing.

