This game needs a Demo. A lot of players may have missed the beta, it was only a few days. I think if more players had a chance to play this game it would generate a lot of sales. It could be just like the beta, a few single player maps, access to one multiplayer playlist, and a very limited character roster with limited gear rewards. Also this could improve matchmaking in said playlist if the playerbase was bolstered.
Sending a discount code to everyone who owns the game to give to their friends for 10 -20% off the game.
It’s too late now but I think gearbox should have been more aggressive with their marketing and released this game for 40$ to match Overwatch, referring specifically to PC. I am not saying that their isn’t 60$ worth of content. I also realize these are very different games but I don’t think that matters as that perception seems to be held by a lot of people.