“Release day” means the first minute of the day, not 18 hours in (with however long it takes to download and install the game on top of that). And, we’ve been told the game won’t SHIP until the 13th - no telling when we’ll actually get it. It’s possible it will be the same day, but frankly I’ll be shocked to get mine before Monday. Tuesday or Wednesday is more likely.
I think it’s just rude of 2K to treat us this way. They should have planned to deliver our purchases well ahead of the release date in case there were any snafus (it isn’t like we could actually play the game before since we need to download from Epic and then wait for the official release time anyway), but, barring that, they should have informed us what to expect. I mean, I’m not one of them, but there are people who took vacation time from their jobs to play BL3 and those people will have wasted at least a day and probably several of them. It just isn’t a good way to treat customers of any kind, never mind hard-core fans that are willing to shell out $250 ($287 with tax) for Borderlands goodies.
At this point a lot of people are feeling angry and disappointed, and that could have so easily been avoided. In a time when gamers are feeling like they are being treated like nothing but marks to fleece as much money from as publishers think they can get away with, well, it just adds to the feeling the companies like 2K really don’t care about us at all.