On a more constructive note, it’s actually important people understand what is at play here.
Windows 10 does not “spy” on you in any way that any other operating system doesn’t. MacOS does similar things. Anything branched from Ubuntu will (depending on relation to the Canonical). Your mobile phones when turned on will tell your carrier more information about your day-to-day activities and data usage than anything installed on your computer.
This is something that was suggested by the media given how easy it is to rag on Microsoft (and don’t get me wrong, understandably so - they’ve made plenty of mistakes in the past) compared to any other company. Commercial / mainstream media is driven by profits, and profits are guaranteed by newspapers being sold, and in the case of the Internet, page hits / clicks. Making an article about Microsoft doing something Dumb™ will inevitably draw in more hits than complaining about a specific distro of Linux doing something similar. The same goes for EA, or Ubisoft, vs. pretty much anything other developer or publisher in existence. Popular controversy sells better than targets the consumer base has never heard of.
Windows 10 can and does report to Microsoft about various levels of statistics, most of which can be turned off. Windows 8 had a similar set of software, Windows 7 had a similar set of software, and the origins of this in modern terms started I think with Vista when they started to really work on the kernel architecture.
Unlike previous versions of Windows, Microsoft made the mistake (?!) of making this obvious to the user. This also comes with a new suite of services and reporting strategies that consolidate the Windows platform, cross-platform (so, XBox One, etc). Newer stuff that does the same stuff as older stuff.
Some of the optional stuff you’ll never need, and you can disable during the installation process. Marketing ID, sharing information with partners, etc. You can disable all of this. Microsoft have also patched Windows 10 to make these options cleaner and more easily-available.
There is only one part of the “surveillance” that you can’t disable, and that’s because it counts as basic metrics that Microsoft use to inform themselves of what updates you need through Windows Update. Even then I think there’s a way to turn this off, but it has side-effects wrt. Windows Update (as in, it can break it).
We live in a connected age of cloud-distributed updates and services. Microsoft is doing no different to Valve, Apple, EA, Cisco, , BT, Sky, and so on, and so forth.
Do you have the right to be concerned about how much data is being collected? Absolutely. But you can turn most of it off, and it isn’t accurate to call it “spying”. If there is ever a direct threat to someone’s well-being or private data, I’d be one of the first to shout about that, too.
Let’s stop the fearmongering, please. Let’s spread information and awareness, instead of pessimism and worry.