Chain of events that take a Premium game to Freemium over time:
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Ambitious design and unique concept draw in the initial player base.
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Unrealized expectations start to settle in, other titles release, players begin to move onto other projects.
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Reductions in player activity lead to early price drops.
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Developers try to compensate for negative feedback by making major adjustments.
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Previously satisfied players react to adjustments, some of those players move on.
This is where we are now, what comes next is typically the result of failed attemps at maintaining the active player base with content and gameplay adjustments.
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As player activity remains low, plans are developed to convert the game to attract new players and generate revenue.
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A notice goes out to the population announcing plans to make serious changes to the game.
Generally, it’s some variation of the following:
We remain dedicated to supporting this game and offer our players new and exciting content. In order to continue to give our players the best possible experience, we are working on changes which we will reveal in the near future. We are very excited about the upcoming changes and we hope you enjoy your experience with us as much as we enjoy creating it for you. We appreciate all of your support and hope that you will continue to support us going forward.
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A basic framework for micro transactions is established along with test items to establish baseline transaction pricing.
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Marketplace Items are expanded with the introduction of unique options not available through the previous format. (Eg: boosts, pets, personality alterations, ect…)
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Official announcement goes out informing everyone of the upcoming Free to Play conversion, followed by backlash from current players.
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The conversion goes live, resulting in a flood of new players.
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Servers struggle with the new influx of activity and suffers from periodic down time.
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Servers stabilize & game activity surges, increased revenue allows the game to continue to expand.
Now, that is just a basic guideline of how past games have made the transition when it wasn’t part of the original release concept. In the past, the conversion has taken less than a year and players who purchased the game were compensated with very limited in-game currency and a novelty item that eventually makes it’s way into the marketplace.
I based this list on my personal experience with 8 different titles that made the conversion, with varying results. Most of them survived for years. I’m not particularly in favor of a F2P conversion, but it sure looks like Battleborn is headed that way.