In the last few days, it has been increasingly difficult to get PvP game going (East Coast). I don’t know for how long people would be content to doze for 10 minutes for a chance to play before giving up.
For the game to thrive, players must feel sure that when they choose to play there will always be an adequate number of others. The more people know that they can always play, the more often they will choose Battleborn over other games and the larger the pool of available players would be. Similarly, if the players lose faith, then it is downward spiral from there.
A solution would be to populate the empty slots with bots if 60 seconds have passed and there are less than 10 players matched. The bots can have names and ranks, so that nobody would know that these are not real people. Just keep it possible to start a game in 60 seconds while there are still players showing interest.