IMO, at least for now, Battleborn is dying, real quick. Please don’t get me wrong, I love this game to bits, play it everyday, but I’m just stating the hard cold facts.
Few of the reasons would be, really bad marketing and advertisements compared to other huge names such as OW or even TF2. I went back to Battleborn’s channel and look at those who commented during beta and pre-launch. I can easily say there are more than 5000 players who at least said positive stuffs about this game. BOOM, post-launch, peaked at 12k players, and dropped to 700-900 players per day. Where are those people who were so hyped about this game?
Secondly, I tried my very best to sell this game to all my friends who atleast played FPS (CS:GO), MOBA (LEAGUE OF LEGENDS) or even RPG (WORLD OF WARCRAFT). You know what they told me? "I have no idea what going on in game, everything is a mess and mixed up in your screen. Why is the helix is so complicated? What do I do now? Why is that huge guy (Montana) body blocking me?" What should I do in Overgrowth?
So to be fair, I asked them how did they find OW, since 90% of them plays OW. They told me, the game is simple, interface does not clog up your screen and bombards you with pixels or so much information. “It’s more user-friendly” "Anyone who plays FPS will knows how to play OW"
Third reason: Simply not enough fan arts and cosplay!!! Fan arts and cosplays are the ones usually promotes the game itself. Just for eg, every day I log into twitter I’ll see tons of cosplays for LoL, DotA2, and even OW! Even for the fan arts! I’m a huge fan of fan arts (See what i did there ) It’ll bring the community together!
The trend of low player count is really concerning and worrying as you can see below snapshot courtesy of steamcharts.com
This is one of the reasons why most of my friends didn’t really wanna invest into Battleborn because with such low players count, it scares them away. They might as well play another game where there is a strong player base with PVP mode too.
I know gbx devs are super busy by putting all their efforts and time into making this game even better and attract more players. Whatever you devs are doing, you have my appreciation, but you gotta do it fast. Make a #badass comeback!