Well, lets be honest here; Battleborn as a whole wasn’t really a clear thing ti’ll the closed technical test back in October. Most of the people who saw the game didn’t know what to expect, what should they compare it to in order to express their feelings and thoughts about that, and what in conclusion they need to think about the product, and that’s basically was the reception; in-different for the most parts. 2K also suffered from that problem; they’ve started with a little more serious tone because of the narrative niche. When it didn’t really work – they’ve changed their approach of marketing regarded Battleborn into a Borderlands tone because why the heck not – it was like that almost ti’ll the end, when they took Battleborn into the 80’s cartoon TV series style tone. Why it happened, you’re asking? In my opinion, it mainly happened because they announced on Battleborn a little too quick to my taste. The game wasn’t really ready by it’s core ti’ll his really late parts of development – and the game is still evolving, changing, and growing, to this very last day. If fact, Battleborn, where he stands right now, is not even close to perfection of its core gameplay, and Gearbox knows that – that’s why they want us to help them clear all the problems out of the way, together.
And while I hate to do that, some other big-game from the competitor (Cough… Overwatch Cough…) announced about the same time Battleborn did, more or less (I believe Battleborn announced before Overwatch on the Game Informer cover), but they did announce on Overwatch when he was pretty much done, by all means – which are also related to his concept and core gameplay. When you’re taking all that mentioned above to mind and adding the almost impossible competition in terms of budgets and marketing departures, you’re getting the problem faced on 2K. I’m not saying it’s not their fault – their missions is to make Battleborn, their product, more approachable and noticeable by all of their power, but we can’t deny it was pretty much impossible when you come to think about the state the game were when it was announced. It didn’t click with most of the people, and if we’re taking all of Randy’s statements about the rivaling between Blizzard, we’re getting into the present – when the game is not really well received, even by it’s own community (=Give a brief look into the Steam reviews on Battleborn’s community hub – it’s pretty much a justice war between players, when some of them, unfortunately, are pointing out a lot of missteps the game has at the moment).
‘‘For something the players doesn’t want to play’’ – I’ve talked about the general reception of Battleborn; the sells aren’t great, at the least.