My entire day progess lost

My game locked had to force a reboot. When I launch borderlands from the launcher it ask me to choose from local save or cloud save. Since the cloud ave was dated from just before my crash I selected it. When I logged into the game my entire day progress was lost. I will be filing a complaint with the better business bureau. I am completely disgusted that you online always connected systme lost my entire progress. Shame on you for making this game online connected only and failing your customer without any recourse.