Need clarification about Hero Keys and Alani

Yeah I was so put off and disgusted by this that I haven’t been able to play the game since. Wish I could get a refund. Also, why would they do this? I’ve never heard of anything like this. I found it so damn shady that I did some research about Gearbox online and found they have been accused of multiple shady practices. In fact I found a lot of people who will never purchase a gearbox game again. This is where I currently stand. Just burns me to throw 60 bucks in the trash (thank god I figured this out before giving them even more of my hard earned money).I won’t be duped by them again.

I don’t know why you guys are throwing a fit. If this weren’t the case people would load up all their friends on one console, or your friend that came over wouldn’t be able to use their account on your system. It only makes sense the way they’re doing it.