I honestly think that Battleborn has better sustainability in the long run than a lot of games, so that’s fine. I’m not going to say anything about that other game, but what I will say is that too much hype can be harmful and will lead to disappointment.
The thing about Battleborn is that it wasn’t really hyped. They made a bunch of fun videos, but they weren’t pushing the hype button like Blizzard. It was, as I’ve described it before, more ‘look at this neat thing what we made’ than any kind of actual marketing. And that might work for the long game.
I can see people still talking about Battleborn five years from now, much like with the original Borderlands. And that other game is going to result in a lot of people viewing it as a bad habit they had to drop because the got addicted, drawn into the hype, and they’re a bit ashamed by that. Similar to what happens with WoW players all the time.
I actually think pushing the hype button too hard is going to harm games more and more as time goes on. Battleborn won’t be the huge success of a certain other game because they didn’t bother with marketing that tap dances on the edge of one’s will. But it will be remembered so much more fondly.
S’what I think, anyway. It’ll be like every niche classic. Even if Battleborn doesn’t last that long, I can see server emulators happening and people playing it regardless.
Because it’s fun.