I do understand why some one would be frustrated. But this is just the idea of competitive pricing among rival companies and is almost 100% independent of Gearbox. This isn’t just an industry standard in games.
This is standard in many industries. I can absolutely ASSURE you it is standard in Wines & Liquors. I know stores who purchased from one of the big two distributors in the area right prior to a price change, and are stuck with as much of 20-30 GRAND of unmovable inventory until prices are leveled. Unless they want to lose on every sale they make, which some do just recoup inventory cost and get back in to the game.
It is being done by the retailers and third parties, who can choose any price they deem profitable, engage in penetration pricing and often simply have reactive sales. Price on Steam and PSN are still the same as they have no physical inventory to speak of, and could ride out this storm.
That being said, I’ve seen Steam sales on things you could preorder that were cheaper 24 hours afterwards.
Hell, you’ve got right to be frustrated, but none of this is Gearbox’s doing.