Why make that content if they are going to sell it for a quarter of the value? Your logic is also flawed here.
It is worth the price they are selling it for. For now anyhow. After it’s all out and been a few months I might expect a permanent discount or two.
What we see for digital pricing is kind of like “want it now? pay the early bird pricing. Too much? Buy it later for cheaper.”
I am sure they have all kinds of formulas for figuring out optimal pricing and timing of changes. If they sold it all half price to start with they would likely lose way too much profit to be sustainable and it wouldn’t be sustainable.
Or they could have gone with the “preview mode” format where it starts cheap but is in beta format. That version would have come out a year before the release we saw and likely wouldn’t have been the whole game. Probably no multiplayer yet. Or mayhem. Then, as chapters to the story got polished and added in, and as features got added in, the price would go up.
Preview mode is risky though. Expectations have to be defined properly from the start or people get pissed off later as DLC comes out. ETc…
Anyhow I’m glad to support gearbox. I love their games and I pay early bird pricing and get my moneys worth. I can’t always say the same for Destiny series or many other games I bought between TPS and BL3. OR the hundreds of games I bought over the course of my life.