Rainbow Six Siege has an interesting concept where they are selling their normally full priced game for $15 and for that $15 you get access to 4 characters and you can still unlock other characters but it takes A LOT longer to do so, so you’re basically trading money for time… and a lot of people, especially those who can’t afford to buy a lot of games would be willing to do that.
This could be something for Gearbox to explore to get more people playing on PC, I absolutely adore the game, been playing it almost every day since release but I feel Gearbox need to explore ways beyond a basic -40% sale to increase the PC player base.
Edit:
It could be fairly easy to implement, people that buy the game at the $60 price point get the normal Battleborn content that we all have just now, people that enter at the lower price point (Let’s say $15) would get… say… 1/5 of the amount of experience and credits of people on the $60 version, so unlocks would take 5x longer, gear packs would take 5x longer, basically trading money for time.
I’m not suggesting the difference be 5x or the price $15, just using this as an example, Gearbox have all the stats and could tailor it however they wanted and how they think it would be best and most effective.