In some parts of the world (or anyone who has an Android phone), there’s also this mobile game that just came out that forces people to go outside and go for walks while draining their battery life. Given how much it has blown up over the weekend, I would feel it would have a much bigger impact to the Battleborn queue times (in all modes) during the Lootpocalypse than a higher legendary drop rate. 
The last few weekend events have been arguably more beneficial to PvP players so it is only right PvE players get some love too.
I suspect Gearbox is using this to test the boss drop behaviour more so than straight up making players happy as there have been reports/beliefs from players that boss drops are inconsistent (rather than RNGJesus just trolling them) and to me the best way to test this is significantly boosting the drop rates for a period of time to get a better sample size of data. Don’t get me wrong, I really want the drop rates to stay as they are now and absolutely love the idea of a Lootpocalypse (where were you back when I played Borderlands 2…
), but the developer in me thinks this is the main reason why we are getting showered in orange right now 
I totally plan to not work on any more Battleborn projects this weekend and go all out in completing my Legendary collection (or at least what I can get from bosses), that will serve no purpose other than being complete, shiny and badass. 