BBDay4 (the 2nd Anniversary) took us a lot of time to create. It’s more than just say; “let’s do a thing”, and everyone will show up. There goes a lot of time into concepting and planning an event. Then there is the development time. While Lowlines is an experienced web designer there is still a lot of research and development time that went into this. This goes beyond what you see in Lowlines blog. Personally, I also spend a lot of my free time on this project. Help out with concepting the various elements, design, social media marketing, communicating with GBX, 2K Games and streamers, stress test Lowlines’systems, and more… While Battleborn Day was a great event and definitely something I’m proud of, I know we also needed a break. Early concepts started in November/December I think, We “loosely” worked on it during Jan/Febr. The vision of the projects became more clear leading up to the event. The last month and a half before the event was crunch time. Every day all of my spare time went into the project because things needed to be arranged or created.
Elon Musk needs to put down a few million, pay GBX to create Battleborn 1.5, pay players to play, and 2K Games should spend a lot more on aggressive marketing.
But all jokes aside; GBX did a LOT to improve and expand the game. They really tried, sadly the negative stigma remained and they couldn’t recover from that. Maybe if 2K Games would have marketed the game a bit more during those pushes by GBX it could have had a bigger impact. But there is something like “Return of Investment” and it’s still an entertainment business. When Battleborn went F2P we did see a big push by 2K, but it was short. This was probably due to the fact not a lot of players were jumping onboard. When Evolve went F2P it did see a bigger spike of players.
2K Games marketing team (I don’t know if GBX was involved with this) came up with the term “Hero Shooter”. At first, people looked weird at it, now it’s the term for the genre. It became a crowded genre really quick and many games have fallen victim to that.
Thanks for stepping up Toby! We loved having you on the team