Apologies for not following a twitter, but if all I have to go by is there steam store, it very much appears they are selling the characters through DLC. Maybe if this is not the case, they should alter their About This Content.
Because literally word for word
The Steam ad sure makes it sound like the five characters are bundled with the DLC.
Yeah man. You’re reading it slightly wrong. Go to my article posted earlier about Alani the new character. It explains it all from gbx.
Tldr: the 5 characters are free. You still have to unlock them through a challenge which doesn’t require the dlc.
Here’s the season pass info.
Also, I might be reading it wrong, but nowhere do I see written that you have to pay for additional characters in the screenshots you took.
I am not reading it wrong, I know the english language. If anything, they are poorly communicating their DLC. Hopefully they change it. I guarantee you people will see that and they will lose customers. Guarantee. Especially considering my buddy messaged me this morning to alert me to this and his intent not to purchase. I hadn’t even noticed that there was a season pass before he messaged me.
Sounds more like you dont need to do their assigned challenges, rather than paying money for them, when you have the season pass.
Well, seeing as I have no idea what their assigned challenges are, I read that as pay to unlock. My information on this game prior to this morning was purely from the steam store and the technical test.
It wasn’t an attack on your reading skills do don’t take it that way please. Now how you interpreted the description is wrong. As mentioned in previous posts the characters are free and you have to unlock them as with all the other characters. The dlc seems to allow you to bypass this requirement. And I would agree this would be a good idea to change said description of the season pass since it is causing misleading information.
You might also want to let your friends know about this so he doesn’t have a heart attack. Even if he gets the game with it the dlc he can still get the characters. Most of the time it’s like complete this mission, get to level X, or kill Y things X many times. And from what is being shown on the twitch streams, there’s two ways to obtain said character in game.
You are paying to unlock the characters right away when they are released. The game launches with 7 characters unlocked, by playing the game and leveling up your personal rank or by completing specific challenges for specific characters do you unlock the other 18.
Sounds like the other 5 will be the same way: Obtain Rank 60 or kill 1000 players characters to unlock Character number 27.
Buy buying the season pass, you do not have to unlock the characters, they will automatically come unlocked for you when they are available.
If people actually researched, Gearbox stated last week their intent when it comes to DLC.
Everything that could affect the Balance of PVP will be free content for everybody such as maps, characters, modes, etc.
Anything cosmetic or content added to PVE will cost money, whether it be in-game currency or real cash.
If you are up to date with Gearbox’s announcements, the way they worded it would make sense. If you are not up to date with Gearbox’s announcements, the way you and your friend perceived it is understandable.
I feel like the majority of people don’t follow announcements. To believe so would stagger my imagination. It would be like saying everyone who intends to buy or play a game uses said games forums. They should take this into account when they make statements. The actual store page itself is probably their most vital outlet of information.
For blizzard it is their launcher. Hence the Overwatch ads when you are looking at Starcraft.
I hope they change their store pages wording.
A little rewording could help prevent misunderstandings such as this. It’s probably a good idea to take care of that right away in order to prevent confusion that may prevent people from getting any of the DLC or Season Pass.
The text highlighted was a bit ambiguous. It could be interpreted either way. A little rewording for clarity would solve the problem.
“Plus instantly unlock 5 new free heroes when they release (thus bypassing their in-game unlock requirements), and gain awesome new skins and taunts along the way.”
@JoeKGBX: this is something you guys may want to look into because the wording is pretty ambiguous.
Definitely ambiguous - if this is the main “storefront” for this game where most of the public will be going to check the game out, Gearbox may want to link to the articles mentioned here, or spell it out better? Regardless of who’s at fault, Gearbox will be the only losers here if people misinterpret the page and skip a purchase.
We’ve very interested in people’s opinions regarding gbx games.
We have no interest whatsoever in your opinions of other forum users or their reading skills.
Talk about games, not other forum users.
I would change the text, there is a good chance that other people also think the next characters are not free, but that has someone else to decide, hopefully he gets some feedback from the community managers here.
Maybe someone should tag one of the developers such as @Jythri so that at least someone on the developer team is aware of this? A little clarity in communicating just what people are getting with the Season Pass is needed so people don’t get the idea that they are paying for content that is actually free. The DLC includes story content, skins and taunts and as an added bonus they get to bypass the unlock requirements and that information is missing from the Steam page. as it’s worded I can see why others think they are paying for characters even if that isn’t the case.
Hi guys!
Yea, you’re right in that this is confusing. I’m going to get with our team immediately to see what we can do about clarifying things here so it’s not so ambiguous.
To set the record straight though, no characters are being locked behind a pay wall here.
I think it was mentioned above, but our statement on DLC plans should be able to answer your questions here. If not, please tag me here and I’ll clarify. 
Battleborn Has Gone Gold What’s Next?
(Edited out some confusing language)