Start game with clear profile save. Is it possible?

Hello. How can I reset my profile to blank? I used long-used profile save data with many badass points. Now I want restart my game from very beginning. If I delete my profile save, then after load game it syncing profile and… This is return with many of badass coins. Also, I have PS3,but problem is same… Can you help me clear my data? I want start game from very beginning.