As some of you may know, Steam summer sale is just around the corner and I believe it could be just the thing Battleborn needs right now.
First some info about me. I’ve had the opportunity to try out Battleborn during beta and I really enjoyed playing it. I think it’s a great game with enormous potential. I’ve also had the chance to play Overwatch as well during beta and enjoyed playing it as well. Unfortunately, I haven’t purchased any of the games after their release due to cash influx problems
I’ve been lurking on the Battleborn forums for the last few days, both here and on Steam and came to a conclusion that the majority of people that tried Battleborn found it enjoyable and that Gearbox really did a great job here. However, most players are plagued with bad matchmaking which becomes the main reason for anger towards Battleborn and its developers.
I understand that waiting for a match to start for a long time is something nobody likes and that it can be really frustrating, possibly even to the point of people giving up on the game. I personally don’t think that developers did a poor job with matchmaking, I believe that they are trying to make the best out of a bad situation - extremely low player population.
That is why I think Steam summer sale could be a new beginning for Battleborn, as it is a chance to get new players to try the game out, which would lead to bigger player population and in turn better matchmaking and lower queue times (sound great right?).
This is what I would propose to Gearbox for the Steam summer sale (I will explain my reasoning for each point later on):
- Free weekend (or better yet a whole week) for people to try the game out.
- Discount for base game and Digital Deluxe
- Rewarding players that bought game before (base or Digital deluxe) with a free copy/copies of the game and Platinum
- 4 game bundle
Now to explain in more detail:
Free weekend is more or less self explanatory. Give a chance for people to try the game before they buy. More people during weekend means more players and better matchmaking, which is what most players desire anyway. I see this as a win-win situation for everybody.
Discount for games is also self explanatory. I think the base game should be offered at 10-15€ and digital deluxe at 25-30€. These prices should be acceptable for most players that weren’t sure if they want to buy it or not before. I think that the game is worth more but for the sake of increasing player population, a drastic discount should be offered. Since the game implemented Platinum and microtransactions, it leaves the developers the opportunity to make more money off the game once they get people to start playing it in greater numbers.
Rewarding players that bought the game before should be a must. People that pre-ordered or paid the full price for the game and that continue to play and enjoy the game should not feel cheated for doing so in any way. The 3 week discount was already a big enough slap in the face of loyal fans as it is, and I believe it is time to reward the loyal player base in some way.
What I suggest here is this. Players that bought the base game should get 1 copy of the game for free and 10€ worth of in-game currency Platinum. Players that bought Digital Deluxe version of the game should get 2 copies of the game for free and 20€ worth of Platinum.
Why the free games you ask? I believe that a lot of you have people you know or friends that you would like to play the game with, but couldn’t get them to buy the game (or they bought Overwatch instead). This way you can get your friends to play the game with you (again, increasing the player population) and you can also buy some nice skins or taunts for yourself while you’re at it. I believe that most of you wouldn’t feel cheated this way and you will get to experience the game you already love with your friends. Again, it’s a win-win situation in my opinion. The gifted copies would be the base versions of the game.
- Game bundle - Buy a Digital Deluxe game for yourself and get 3 copies of the base game to give to your friends, all for 40€ - limited Steam summer sale offer. Again, an attempt to increase player population and to get a chance for people to play together. This bundle (and all new copies of the game) would not get the free Platinum mentioned in point 3 above, as that is intended to be a reward for loyal fans.
Additional idea (which cost money and time for developers to make, so it is not really likely to happen, but would be nice nonetheless) is to reward loyal players (players that bought the game in the first 30 days of release for example) with unique “Founders skins” that can only be acquired if you purchased the game early on.
Why is Steam summer sale the perfect time to do this? Simple! I consider the bad Battleborn sales are mostly to blame on Overwatch which was released 3 weeks after Battleborn. While the games are not the same, they are similar enough for people to think they have to make a choice - either they buy Battleborn or they buy Overwatch, as they are getting a similar game. Obviously and understandably most players went with Overwatch. It is a new Blizzard franchise in ages and people got really hyped about it. Blizzard already has a huge fanbase that devours anything Blizz-like. Blizzard was simply the stronger player here, marketing wise. If Battleborn was released 6 months before Overwatch, I truly believe that the game would thrive.
Another important thing to keep in mind is that people are getting bored with playing Overwatch fast. No character progression is mostly to blame, as you get to play what was in the box when you bought it. It has no depth and no rewards for playing the game for longer periods of time. That is why now is the right time for Battleborn to strike. Lower the price of the game, give away free copies and get people that are tired of Overwatch to try something new. Blizzard will surely address the issues of Overwatch with next patches or expansions, adding more maps, game modes, characters and what not. They will find a way to keep their players playing the game. Gearbox should not give them a chance to do so and should attempt to steal as many players as it can form Overwatch, as well as get some new ones too.
Anyway, sorry for the long post. If you have something to add, please do so, but try to keep flaming and bickering to the minimum. Let’s be creative and share your opinions and ideas on what could help Battleborn thrive.