I’m curious as to your belief that the marketing team was inexperienced ?
What have you based this on ? I can’t personally argue either way “yet” as I’ve not got evidence for or against the support of such a statement, but you seem rather confident with that comment. how did you come to that conclusion ?
Dude, did you see the homeworlderlands trailer?
GBX has traditionally not published many games themselves (none apart from HW I believe) and is a developer house for the most part. In one of the interviews (request for source in 3…2…1…) they admitted that they did not have much experience in marketing themselves.
Duke Nukem for example was published by Take-Two Interactive and Colonial Marines was published by Sega (and 2K?) but both was developed by GBX. Even Borderlands (and Borderlands 2) is published by various other companies depending on platform(2K games, Microsoft games, CyberFront) although the IP resides with GBX, as does the HW IP. Interestingly they are outsourcing the IP (or rather allowing the use of) to BBI for HW:Shipbreakers
As far as I can tell HW:R is both developed and published by GBX although they got a publisher for the physical copy of the game after the release of the digital copy.
Generally the publisher handles marketing although with bigger developer houses that’s not a fast rule (Has been in this case though).
As to what I base this on? I read a lot of officially published material, interact with some of the smaller development companies. There’s also real life experience although more on a business software side and you know, paying attention to what’s going on around me.
Some of that (as I made quite clear) is somewhat opinion based and I am obviously not privy to the going ons within GBX but I tried to make clear when I do make assumptions or deductions and what information I base those off of. A comment here and there by devs, past experience in similar situations, interviews and lastly facts. I mean I’m as sure about what I said as I can be with the information freely available to most people. Sometimes it’s just connecting the dots. It’s not hard or a special skill or anything, it’s just reading/watching a lot of material. Most humans are capable of it 
Oh and common sense though I guess that’s subjective hehe 
My brain auto-shut off to your post after I saw these two words.
Colonial Marines was not developed by GBX, it was supposed to be but they outsourced it to several other publishers all the while not telling Sega they were doing so. Basically, this was a prime example of how companies can outright LIE to your face and steal your money. It’s all public record because of on-going class action law suit against GBX. But, I digress.
I suppose, unless I was mistaken about what a remastered title is supposed to be? Without getting into specifics, they did make it clear that it would true to the original titles.
Good as it may be as a remastered title, they still fell a bit short for whatever multitude of reasons and factors, specifically to the HW1 title.
Well the problem with a shut off brain is it’s hard to think…
Regardless I specifically mentioned that title as it is listed as ‘officially’ developed by GBX on multiple sources but that not everything is always that clear cut. You may think some is black/white like, for example, what you think a re-master is, according to you, but it’s not necessarily correct, or 100% correct. Some of it might be correct, some of it not.
Heck just take the ‘Is the game successful’ question as another example. Is the game commercially successful? What are you measuring it by (Other RTS games? FSP games? Niche games?) How was the game received by reviewers? The general public/gaming community? The veterans? How about support? Mods? Developer/Customer communication?
These are all aspects of a successful game.