Seriously. In all my years playing this, in the countless hours spent on the forum, and youtube. Not once have I made the connection.
Veruc Assault is a play on words for Veruca Salt. God damnit. It is so obvious. “I want that rifle, Daddy!” is the red flavour text. Geez I’m dumb.
This topic is just made for the off-chance that someone else missed this and I don’t have to wallow in my shame alone.
Edit: For thoose who don’t know who Veruca Salt is. https://en.wikipedia.org/wiki/List_of_Charlie_and_the_Chocolate_Factory_characters#Veruca_Salt