Pre order numbers are very beneficial as they help to forecast the sales of the base game. Factoring-in a season pass adoption rate from previous games with the base games order numbers helps in establishing how much they can budget and include in the DLC.
I realise there the hardcore still lurking in the forum that will buy anything Borderlands and this topic is really not aimed at those instead I pose this question to those who either did not buy TPS but did buy BL and/or BL2 previously. Or those who bought TPS and are not happy with how the TPS turned out (I am the latter). When they announce BL3 what things do you need to know before you are confident on supporting with a preorder?
For me in Borderlands games there is a long journey and a lot of time to invest in when you start a new character and develop it to its full potential. I had real issues with BL2 until TTAoDK came out but I was ok with it overall by the end (last of DLCs) as they expanded on the shortcomings and gave enough content to provide enough engagement with the game. I felt that even though TPS was well made that the overall experience of completing the first play-through left me unfulfilled and unwanting to continue nor restart with a new character. At a minimum there should have been two large expansions to look forward too to help make this game more engaging.
For BL3 I would like there to be a lot more clarity upfront on how the experience of the game compares to each of the others. I guess the key factors I need to know are that the game is long, but not grindy long but, instead long because of variety and diversity. That the cool loot is more accessible and durable? Any areas designed with lots of traversal unlock fast access points once the initial challenges based around the traversal have been met. The game has the ability to pick up and have fun aspect rather than the need to develop such an intense character build and loot accumulation in order to not feel like everything is a bullet sponge. Yes I would like the ability to play in an easy mode that still allows me to keep playing the same character on successive playthroughs.