Now we have exact this problem. (PC) gg easy do something or surrender and if you surrender don’t forget to give me my money back
I continue to be vexed by this.
Asking that is like asking “Why was there so little brainwashing?” It’s as though people can’t make decisions for themselves any more. I’m tired of marketing turning to everything from peer pressure, to NLP, to social engineering, and worse just to turn people into a dribbling cult of overzealous drones. Why should there be more marketing?
I actually have a big, internal, sad frown whenever I see this. It’s as though humanity has no autonomy any more, and everything must be decided for them. Can’t think about anything! Let the big corporations decide it all for me!
And frankly, the cults created by rigorous and aggressive marketing always turn toxic. Look at Overwatch! I’m sorry, but when Overwatch flooded the Steam Battleborn forums and made them almost unusable with a slew of personal attacks, bullying, and unending pressure to put Battleborn down in favour of their game? That was a brainwashed response.
I kind of like that the Battleborn community doesn’t do that. We’re playing a game because we chose to, not becuase we’re a bunch of unthinking sycophants that need a compnay like Blizzard to decide that for us. We can actually decide whether a game is worth playing by ourselves, I think.
I like to think that if I go and watch a Let’s Play, I’m able to see whether I’d like the game. Those along with story trailers are the only ‘marketing’ I pay attention to, because they’re telling me about a prospective thing I might play more than trying to trick me into buying something I might not want. Battleborn’s advertising was story trailers and Let’s Plays, go figure. They didn’t have an absence of marketing, they had an ethical marketing campaign.
And I don’t see that often.
It means that people who play Battleborn are here because they chose to be, rather than due to some pretty aggressive conditioning by marketing that’s tapdancing on the edge of their will. The marketing is one reaso I absolutely won’t ever play Overwatch.
Especially after seeing how toxic that community is. I wish it wasn’t so. I wish more people could continue to think for themselves in the face of aggressive marketing. But this is why courses on social engineering, NLP, and other methods of control and manipulation exist. There are seminars on how to use this to better sell your product, a lot of salespeople are actually aware of this, and it’s used everywhere.
And it’s gotten to the point where people are actually asking “Hey, Gearbox? We need more people playing this game, why didn’t you brainwash people???”
I actually feel a bit distraught about that. Which is why I’ll continue to fight the notion that Gearbox needs to do any marketing other than what they’re doing. I think that Battleborn is a slow burner. When Overwatch fans realise the sorry thing that’s happened to them, they’ll end up looking for another game. And Battleborn will be there for them to play if they want to play it, but they won’t be tricked into doing so.
And there’s nothing actually wrong with that!
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A lot of multiplayer games didn’t need a lot of marketing to get big.
LoL got popular from people getting their friends to play.
The Counter Strike series didn’t have much marketing either.
I also never seen any kind of marketing for Rocket League and that’s a popular game as well.
What they should do is permanently lower the price of the game, maybe make a PvP only version of the game that cost $15. Easier for friends to get other friends in the game when it’s cheaper. That’s the best kind of marketing.
Getting drawn into more popular games with following the crowd makes me feel to create and point out “casual gamer” stereotypes when a good game like Battleborn doesn’t gets the attention it deserved. Humans are really easy to get convinced about things they dont know with feeling such a hatred(check the forum topics for the proofs) without having the enough data or the experience for it. Most likely they will change their thoughts even a bit if you really can make them play this game properly for a while since humans more likely to find out +'s than -'s when they intend to do. Sadly, making them take the first step in such purpose is the hardest part. It is a marketing issue,also it’s a common of sense hatred people mostly likely to act of about things they arent really interested in. Hating is much more easier than loving something.
I’ve seen some commercials, even a short one at the theatre when I went to see Civil War.
I feel like advertisement on Steam though was -awful- and a big factor in why PC sales seems to be so bad. I really don’t know why they failed so bad on Steam.
Yeah, because Counter Strike is around for quite sometime but sorry, LoL made an IMMENSE amount of advertising around to get more people into its community. Dont forget the fact that Battleborn is a buy2play game, neither those two are. You mostly will see “Free to play”, “Click here to play now!” but duh? Battleborn is a buy2play game that needs a different kind of advertising. Seeing the price in the first advertisement I encounter about this game wouldn’t make me motivated to check it out so that may push them to follow a different path. They have to change their strategy about marketing and advertising the game, I personally didn’t find anything attracting about the advertisements including the games trailer. Having deeper-lore-connected trailers that reveals more about characters’ history and showing connections between each other may add an interesting taste as for a first impression. I played WoW for quite sometime just for its lore, its graphics never got me attracted but the connection between lores and some specific classes made me to find something interesting to keep going.
Well only LoL is f2p. Counter Strike games has been b2p for years, it just doesn’t cost as much as BB. That’s why I suggest that BB releases a cheaper version of their game.
I want this game to succeed for my own selfish reasons. I love playing the couch co op with my wife and kids. I wish they would have left the campaign offline. Because if they do axe it… Its not money wasted but it’ll definitely be a let down. And a game I can’t play.
In the meantime I talk it up to my friends and other family members and try to promote it by word of mouth when I can. I honestly forgot about it because of lack of advertising. It wasn’t until I went into Gamestop that I saw a poster and remembered it was one I really wanted. ( i dont preorder stuff sorry) So i grabbed it came home saw the co op and the wife and I geeked out until the early AM. We are still having as much fun playing it as we did the day buyed it. There hasn’t been a game capable of doing that in a LONG time.
id much rather budget be spent into makeing a good game rather than makeing sure a bad game sales well if a game is good it will spread via word of mouth look at the souls games and tf2 and such